Hayes inspired a USWNT turnaround - but expectations remain as high as ever (2024)

PARIS — The USWNT was on message all Olympics. Joy and belief. Trust and confidence. A fresh start under Emma Hayes.

After winning gold on Saturday at Parc des Princes in Paris, while many of the questions the players faced were about the game and the emotions and the medals around their necks, there were still a few that lingered on the past — especially last summer and the turnaround of this team over the past year from their worst World Cup finish to the top of the podium again.

The thing about this team, though, no matter what they accomplish, there’s always an eye to the future.

“We know there’s so much more in us, there’s so much more potential in the way we can play, the way we can break down opponents,” USWNT captain Lindsey Horan said in the final press conference, itching to don her goggles and start spraying champagne in the locker room with the rest of the squad to celebrate their 1-0 win over Brazil in the gold medal match.

“My gosh, the way the team is now and seeing the potential for 2027, it’s very exciting.”

As much as the players have left the narrative around 2023 behind, it will shadow them for a while yet — at least until 2027 begins and a result comes there. That same old pressure is back, the expectations the same as ever: win, win, and win some more.

Under head coach Hayes, though, it feels like there is a new pressure valve that wasn’t there before. There are karaoke machines, nail technicians, coffees, her being forced into watching more TikToks than she ever expected (or wanted). She’s met them where they are, as players and as people.

“We’ve been having so much fun,” forward Trinity Rodman said on Saturday after the match. “But again, we still push each other hard. There’s a misconception of, ‘Oh, they laugh and dance all the time at training. They’re not serious.’ We just proved to everyone that we are and that we take this very seriously.”

Big shout to @Nike for one heck of a celebration party 🎉🎉🎉 pic.twitter.com/EXQXC6PyhW

— U.S. Women’s National Soccer Team (@USWNT) August 11, 2024

Maybe this Olympic gold proves they can have it all: the performances on the field, the goofiness off it, and joy threading through every moment, even as they had to find new depths in the summer heat of France against some of the best teams in the world.

If this team meshed so well in such a short period of time, if Hayes got so much right in her first 10 games as manager that it resulted in a gold medal, then maybe it’s more than fair to be thinking about three years down the line.

But first, there’s so much that needs to happen between now and the next World Cup, which takes place in Brazil. Though FIFA has confirmed a schedule of international windows and competitions, from 2025 to 2029, a lot is still unknown — and there’s nothing firmed up about when World Cup qualifiers would be in 2026.

In the immediate future, everyone goes back home. Players will get a break, but there’s the rest of the NWSL season to play. Hayes noted at one press conference she still hasn’t even packed up her stuff at Chelsea’s facilities due to the speed at which she departed her previous role. There’s at least a little time here for a breather.

U.S. Soccer has the next four games booked, including three home matches in a row during the October window (back-to-back friendlies against Iceland in Austin and Nashville, then another against Argentina in Louisville).

Then they’ll head back to Wembley, this time with Hayes as their manager. The last time the USWNT played in England’s national stadium in London, it was a narrow loss to the Lionesses that came in the wake of the release of Sally Yates’ report into systemic abuse across the NWSL. This November, there should be no additional context needed, just a head-to-head that should be fodder for bragging rights for a while, maybe even into 2027.

Most importantly, Hayes and her technical staff, the players, and the federation have some space to intentionally start building — not just for 2027, but across the youth teams, their relationship with the NWSL, USL Super League and other international pro leagues, and more.

Hayes knows that expectations are as high as ever. And her days of being “a heart surgeon in the middle of emergency surgery” are finally over. She said Saturday that she believed she joined the USWNT at the right moment.

“Trust me, I know what this jersey means,” she said Saturday. “But I’m not going to let it strangle me, far from it.”

Back when Hayes first officially started her role in May, she worked hard to reframe the conversation from results to process, from the team’s worst-ever FIFA world ranking (they dipped to fifth) to what they could achieve.

“Are the USA at their best possible position today?” she asked at a lengthy sitdown with reporters upon her arrival in the States. “No, but it’s about where we finish when we need to that matters to me. So I want to focus on that instead of where we are in the world rankings, where we are in comparison to Spain.”

The only gap she was interested in then was the one she saw between their play on the field and what they could be at their full powers. On Saturday, not even a full three months into her tenure, she was asked what she makes of that gap now.

Hayes smiled. “We are so excited at our potential,” she answered.

“We are so looking forward to the things we can do together. Of course, tonight we have a gold medal, but it doesn’t mean it ends there. We want so much more for ourselves because we’re competitors. But we’re just at the beginning. About 75 days in, baby.”

And with that, it was time for them to join the party surely already raging in the locker room. Goggles were waiting. The pressure might always still be there, but it could wait for another couple of days. After all, there’s 1,046 to go until the first kick in Brazil.

(Top photo: Carl Recine/Getty Images)

Meg Linehan is a senior writer for The Athletic who covers the U.S. women's national team, the National Women's Soccer League and more. She also hosts the weekly podcast "Full Time with Meg Linehan." Follow Meg on Twitter @itsmeglinehan