Consumer ReportsAutomotiveGermany
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Description
More consumers consider the interior of a car important when making a purchase; driverless cars and AI provide an opportunity to rethink the interior experience.
Venkatesh Modi, Automotive Research Analyst, Germany
Table of Contents
- Key issues covered in this Report
Executive summary
- Market context
- Opportunities
- Graph 1: attitudes towards car interiors, 2023
market drivers
- The German economy
- Graph 2: key economic data, in real terms, 2019-24
- Graph 3: financial confidence index, 2022-23
- Sustainability
- Autonomous driving
What consumers want and why
- Car usage
- Graph 4: car usage, 2023
- Graph 5: car drivers using their cars once or a few times a week for short trips themselves or transporting goods, by generation, 2023
- Graph 6: car drivers who use their cars daily for different purposes, by generation, 2023
- Car purchase plans
- Graph 7: car purchase plans, by generation, 2023
- Graph 8: Germany, type of planned car purchase, by generation, 2023
- Factors important when deciding which car to purchase
- Graph 9: important factors when purchasing a car, 2023
- Graph 10: car owners or prospective car buyers who rank interior of the car to be an important factor when deciding which car to purchase, by net monthly household income, 2023
- Graph 11: frequent usage of cars for long trips, by generation, 2023
- Expectations from interior of the car
- Graph 12: desired features of a car interior, 2023
- Attitudes towards the interior of the car
- Graph 13: attitudes towards car interior, 2023
- Graph 14: attitudes towards car interior, 2023
- Graph 15: car owners or prospective car buyers who agree that a car interior that can be adapted to their personal mood would be appealing, by age and gender, 2023
- Graph 16: car owners or prospective car buyers who agree that having an AI assistant in the car would be appealing, by age and gender, 2023
Launch activity and innovation
Advertising and marketing activity
Appendix
- Appendix – abbreviations and consumer research methodology and language usage
Description Table of Contents
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About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
The consumer
What They Want. Why They Want It.
The Competitors
Who’s Winning. How To Stay Ahead.
The Market
Size, Segments, Shares And Forecasts: How It All Adds Up.
The Innovations
New Ideas. New Products. New Potential.
The Opportunities
Where The White Space Is. How To Make It Yours.
The Trends
What’s Shaping Demand – Today And Tomorrow.
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